Courts says deal to gameshow sponsorship

Singapore - Courts Singapore has signed up as the main sponsor of recently launched game show Deal or No Deal in a bid to drive the company's promotional focus during the upcoming Great Singapore Sale (GSS).

Christina Oliver, director of marketing, Courts Singapore said the furniture retailer was looking to sponsor a programme that would be more than an association, and would work as a vehicle to position the company's promotional drive.

"The ‘deal' theme was perfect for the GSS period especially given the impending GST rise," Oliver said.

In line with its sponsorship, Courts has launched a seven week campaign tagged ‘The real deal sale' - the campaign will include weekly press ads, TVCs, radio, roadshows, and direct mailers to 350,000 households.

Leo Burnett worked on creative while Maxus handled media duties.