Asia on the Edge launches marketing push

FESTIVAL SINGPAORE  MARKETING ADVERTISING

• Asia on the Edge launches campaign
• Created by Trine Design Associates
• Festival into its second year

Singapore - Multi-disciplinary festival ‘Asia on the Edge', has launched marketing push for this year's event created by Trine Design Associates.

Held annually in Singapore, the festival is into its second year and aims to showcase Asia's thought leaders, artists and deepen cultural, social and economic engagement within Asia and the world.

The integrated campaign is running across print, OOH, radio and digital platforms such as search marketing via MSN search website and social media marketing.

New in the festival this year is the world-premiere of JING a fashion-in-theatre production that features highlights from China's apparel design house Aimer , devised by theatre talents from Singapore.

The festival is presented by The Arts House, co-organised with PICO and supported by the Singapore Tourism Board.

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