STAR jumps on mobile bandwagon

Hong Kong - STAR is collaborating with Artificial Life a Hong Kong based provider of mobile 3G technology, games and applications to develop and distribute mobile games across Asia.

"Part of our strategy is to work with TV broadcasting agencies and brand owners to incorporate their properties into our games and mobile products," Ernest Axelbank, chief technology officer of Artificial Life said.

Under the partnership, Artificial Life will develop a range of interactive mobile games and accessories such as wallpapers, ring-tones and screensavers based on STAR's Channel [V] Taiwan's youth entertainment programmes, Blackie's Teenage Club and Lollipop.

The mobile products will be jointly promoted and distributed by STAR and Artificial Life across the region. 

The dedicated website for Blackie's Teenage Club and Lollipop at www.woo.com.tw has generated an average of over one million page views per day.