SPH to launch new lifestyle mag

• SPH to launch new magazine
• Titled ZbBz
• Official launch mid September

Singapore - SPH Magazines will launch a new title into the market next month, a high-end lifestyle magazine called ZbBz, Marketing understands.

SPH Magazines is currently running a soft launch for ZbBz while the official launch will be mid September.

Marketing understands the monthly title will have an initial circulation of 20,000 and both Chinese and English content. It is priced at S$10 and will be targeted at men and women aged 35 and over with a high net worth.

The content will profile influential people, destinations within seven hours of flight, oriental gourmet and art, high-end fashion and grooming, luzury, investments and opinion pieces. SPH declined to comment on the magazine when contacted by Marketing.

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