Online Media of the Year: IT News No. 9 Google

Category: IT News

Owned by: Google Inc.

Co-founders: Larry Page and Sergey Brin

Chairman and CEO: Dr. Eric Schimdt 

Managing director Asia: Richard Kimber

At first glance, Google's performance as an IT news site may seem comparatively lacklustre until one conceded the fact it is no mean feat for Google to gain a placing within other categories given its dominant identity as a search site.

Google was ranked number nine as an IT News site, drawing more support from local respondents and companies although respondents with responsibilities outside of Singapore were more likely to advertise with Google, attesting to its global reach.

More agency CEOs and creative people voted for Google as an IT news site than media buying or public relations consultants although it is hard to arrive at a explanation for the relationship. Statistics also uncovered the peculiar finding that Google suffered from a dearth of votes from females in the IT news site category. Likewise, there was no plausible explanation for this result except that Google would do well to attract the attention of female audiences to its IT news offerings as females increasingly constitute a substantial proportion of decision makers in the traditionally male-dominated fields of news and technology.