The Leading Edge adds to Asian team

Singapore -The Leading Edge has hired Kathy O'Connor as regional brand strategist based in the company's Singapore office.

In her new role she will focus on the development of brand and innovation strategies for clients using consumer insights gained from research work and the current trends of the Asian market. Previously, O'Connor was strategy planner for Ogilvy & Mather Singapore.

"With Kathy based in Singapore, our Asian clients can now enjoy a higher level of service from us as we are now able to provide the full range of services from research to branding from our Singapore office," Dominic Lefebvre, regional director for The Leading Edge said in a statement.