Petronas hands lubricant biz to M&C Saatchi

M&C SAATCHI   PETRONAS   ADVERTISING   LEO BURNETT   

• M&C Saatchi wins Petronas lubricant business
• Leo Burnett not part of pitch
• Still handles Petronas Dagangan business
• Still handles domestic corporate and motor sports business
  

Malaysia – Petronas has confirmed the appointment of M&C Saatchi to its lubricants business following a pitch.

The decision is said to be based on the agency's track record as well as its ability to aid in developing Petronas’ business and marketing plans.

Leo Burnett Malaysia was not part of the pitch but remains as the agency of record for the Petronas Dagangan, domestic corporate and motor sports business.

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