Yahoo's Mandel named IAB chair

Singapore - The newly-formed Interactive Advertising Bureau of Singapore (IAB) has announced its leadership council and executive officers, with Yahoo Southeast Asia's VP and managing director Ken Mandel as chairman.

Third Space Asia managing partner Fawbert has been appointed as secretary and Raymond Teo, assistant VP of Singapore Press Holdings, has been named as treasurer. The IAB was launched in Singapore in June.

"We have established a strong and inclusive industry association that will advance digital advertising in Singapore and throughout the region. The IAB is committed to providing tremendous value to its members, and it will work towards achieving the shared vision of an interactive industry that delivers 20% of all marketing expenditure by 2020. Through participation in IAB working committees, all association members can contribute to efforts that build awareness, understanding and trust in digital as an effective medium for marketers," Mandel said in a statement.

The IAB has outlined its key objectives to support the growth of interactive advertising investment, generate and disseminate research and thought leadership that supports interactive advertising, share best practices and improve efficiency through education and training, provide representation at events, establish and promote accepted measurement guidelines and creative standards, promoting consultation and cooperation with the digital advertising industry, and to act as a representative voice for the digital advertising industry.

The full leadership council for the IAB is:

Grant Watts - CEO of DMS Group
Sim Hong Huat - Assistant Vice President, MediaCorp
Joe Nguyen - Vice President Sales, comScore
Ken Mandel - Vice-President & Managing Director, Yahoo! Southeast Asia
Lori Sobel - Managing Director, Southeast Asia, Google
Nick Fawbert - Managing Partner, Third Space Asia
Raymond Teoh - Assistant Vice President, Singapore Press Holdings
Reza Behnam - Partner, Digital Direction
Richard Huggins - APS Director - SEA, Microsoft Advertising
Varsha Rao - CEO, SingTel Digital Media/InSing.com

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