The art and science of connecting with consumers
Marketing-interactive.com

Latest Magazine Dot Archive dot Marketing Events dot Events Calendar dot Senior Appointments dot Tip off


Magiqads launches new Carrefour product

By: Marcus Chhan, Malaysia
Published: Aug 20, 2009
CARREFOUR   MAGIQADS   IN-STORE   POINT-OF-SALE   MARKETING
  • Magiqads launches Carrefour Magiq Media
  • Are packages developed for marketers looking at Carrefour
  • Follows soon after winning Carrefour's in-store media account

Malaysia - Soon after securing Carrefour's in-store media account, Magiqads has launched Carrefour Magiq Media which are advertising packages developed for marketers looking into buying media at the hypermarket chain.

Carrefour Magiq Media marked its launch at an official event yesterday, attended by newly appointed Carrefour Malaysia managing director, Guillaume de Colonges.

Magiqads CEO Sailendra K, said, "Carrefour offers significant opportunities for brand building and customer contact. It is estimated that over half a million shoppers visit a Carrefour outlet every month, with an average of over 4,500 transactions taking place at each store on any given day."

"By launching Carrefour Magiq Media we intend to make retail media more accessible and relevant and attractive to advertisers," he said.

To stimulate interest, Carrefour Magiq Media are currently offering special packages and discounted rates.

_________________________________________________________________________________________

More quality Lighthouse titles

Managing people? For HR and leadership strategy, Human Resources has it covered.

Want to get on the right side of the procurement department?
Direct them to Procurement Asia

 




Companies featured:

  • Carrefour
  • Magiqads