Pizza Hut relaunches pasta menu

• New launch for Pizza Hut pasta
• JWT and Mindshare involved
• Ad campaign and tasting challenge

Singapore - With the help of JWT and Mindshare, Pizza Hut is relaunching its Pasta Perfetto as the brand looks to appeal to the changing eating habits of Singaporeans. 

According to Pizza Hut and figures from a Euromonitor report last year, it is becoming imperative for restaurants to present a varied menu to appeal to the discerning Singaporeans' taste buds and pasta consumption, in particular, has been on the rise in Singapore and the greater Asian region.

A total of 12 pasta specials have been created for the new pasta menu, Pizza Hut held an intensive training programme to train all its kitchen and service staff, part of the brand's plan to change the common perception of Pizza Hutt.

"We believe this will change the common perception that we only serve great pizzas. We want Singaporeans to know that at Pizza Hut, our expertise is not limited," Michael Gian, CEO of Pizza Hut Singapore, said in a statement.

The ‘Taste & Tell Pasta Challenge' was the most recent effort the brand did to change the perception in consumers about the pastas served at Pizza Hut. An anonymous advertisement campaign invited challengers to taste the unbranded pastas was rolled out, using TV and press medium from 3 August. 

A total of 60 participants were then randomly selected to join the actual tasting event where participants stood a chance to win S$1,000 cash and over S$1,000 worth of dining vouchers.   

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