HotelClub checks-in with BrandThink

• HotelClub hires BrandThink
• Work includes recently launched campaigns in Singapore
• Future work includes campaigns to boost HotelClub's online service image
  

Regional - Online hotel booking service HotelClub has appointed Malaysian agency BrandThink to market the brand in Singapore.

New work from the account includes the recently concluded 11th Birthday campaign as well as a campaign for the NATAS Sale in August 2009.

The promotional campaign is currently running in Singapore and includes print, radio and online microsites.

"The aim of the campaign is to promote HotelClub's highly competitive rates and last-minute deals over 55,000 hotels in 134 countries worldwide. Our offering is unique in the areas of instant confirmation of bookings even to the last minute, as well as our membership rewards programme," Betty Tan, country manager for HotelClub Singapore & Malaysia said.

In addition to the promotional campaign, BrandThink is working with HotelClub on marketing its online service as the main preference for hotel bookings in the region.

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