MEDIA RELATIONS AUGUST: Women's Fashion Magazines

Female
Susanah Cheok
Group editor
SPH Magazines

Target audience? Fashion-forward, self-indulgent women in their 20s and 30s who love shopping and embracing fashion, beauty and lifestyle trends.

Main focus? Fashion lifestyle and beauty trends and news, designer profiles, shopping, real women on fashion and beauty, brand profiles.

USP? Being creative and visually driven, as well as organic, in our approach to stories.

Preferred PR approach? Email is best.

Worst time to contact you? Weekends and public holidays.

Preferred day for attending events? Any work day is fine.

Deadlines and materials?

We work about three months ahead.

Dos and don'ts when approaching you? Do be clear about your pitch, comprehensive with information and upfront with objectives. Don't send us an email addressed to our competitor.

Best PR approach so far?

None stands out at the moment.

Your attitude towards a free lunch? Time is money, so how can the lunch be free?

Nuyou
Grace Lee
Editor-in-chief
SPH Magazines

Target audience? Bilingual career women between 25 and 39 years, who are interested in fashion, beauty and lifestyle trends.

Main focus? Fashion, beauty, relationship, food and travel, celebrities.

USP? Nuyou speaks to its readers in an authoritative yet intimate and friendly tone.

Preferred PR approach? Be personal, be creative. I love to be impressed.

Worst time to contact you? When I don't have my table planner with me.

Preferred day for attending events? Not on Friday nights and weekends. We need family time and to rest.

Deadlines and materials Three months before the date of publishing.

Dos and don'ts when approaching you? Email invites are my least favourite, as it can get impersonal. I love creative invitation cards.

Best PR approach so far? The best has yet to come.

Your attitude towards a free lunch? It allows me to spend quality time with my business partners. Many wonderful story ideas have been borne out of lunch meetings.

ELLE Singapore
Sharon Lim
Editor-in-chief
MediaCorp Publishing

Target audience? Confident, ambitious, global-minded women aged 25 to 30.

Main focus? Fashion and beauty, relationships and career, insider tips on the social scene, and expert advice.

USP? Each article, no matter if it's small or big, is created to excite and engage the reader.

Preferred PR approach? One that is clear, concise and works for Elle.

Worst time to contact you? Monday mornings are usually bad, as is the last week of the month.

Preferred day for attending events? We're happy to attend if advance notice (say two weeks).

Deadlines and materials? A lead time of two-and-a-half to three months should be safe.

Dos and don'ts when approaching you? Do be succinct. Do know when to back off when an angle doesn't work.

Best PR approach so far? The best PR people are knowledgeable and patient, inventive without trying too hard, and have excellent follow-through.

Your attitude towards a free lunch? It can be an opportunity to touch base and build relationships.

Harper's BAZAAR
Giselle Go
Editor
ACP Magazines

Target audience?

Women 25 and above with an interest for fashion and beauty.

Main focus?

Our mission is to provide readers with accessible fashion advice and cutting edge photography in a single major source.

USP? Harper's BAZAAR is the only fashion magazine in Singapore leveraging its brand heritage as an international fashion authority - of which there are 23 editions around the world. By harnassing a unique mix of leading domestic and international talent we effectively deliver up-to-the-minute fashion and beauty advice in a highly-impactful visual way.

Preferred PR approach? Email followed by a phone call.

Worst time to contact you? Anytime is a good time to contact me.

Preferred day for attending events? Generally earlier in the working week if possible.

Deadlines and materials? First week of the month, two months prior to issue month.

Your attitude towards a free lunch? A one-on-one session is generally the preferred way to learn about a new product or launch as press lunches can be too lengthy for everyone involved.

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