Online media of the Year: Search No. 2 Yahoo

Category: Search

Owned by: Yahoo Inc.

Co-founders: David Filo, Jerry Yang

Chairman and CEO: Terry Semel 

MD SE Asia: Tom Sipple

Head of trade marketing and research SE Asia: Roger Moy

Despite having dealt with a less than stellar 2006, watching its profits plunge, Yahoo has still managed to prove itself to be a force to be reckoned with locally, garnering the highest number of respondent votes in Online Media of the Year in the search site category (451 votes as compared to Google's 419 votes).

The high volume of votes that Yahoo garnered hardly comes as a surprise; given that Yahoo is the number one web destination for internet users in Singapore with over 2.9 million people on its network locally every month.

Founded by David Filo and Jerry Yang, Yahoo is the world's largest global online network of integrated services, used by over 515 million people worldwide every month. Yahoo offers web users with solutions in search, communication, content and commerce through Yahoo Web Search and its various vertical search products. Besides offering search functions, Yahoo generates its revenue from Yahoo Search Marketing, which provides its advertisers with services like sponsored search and local advertising, helping them drive traffic to their websites.

Although Yahoo was ranked a close 2^nd behind Google by the majority of respondents, the survey findings indicate that Yahoo is the preferred search site by those in the financial sector in Singapore. More respondents from the financial sector ranked Yahoo 1^st, disrupting the otherwise uniform trend in which majority of respondents tended to rank Yahoo 2^nd.