Skype your way to success

Regional - Customer relationship management (CRM) company, Salesforce.com is leveraging on Skype technology to streamline customer and partner communication as well as improve on workforce productivity.

"We now offer the tools to integrate Skype communication with the salesforce.com experience via the AppExchange. Besides saving money on telephone bills, this will also enable salesforce.com customers in the small and mid-sized business sector to build stronger relationships and improve the way they manage their contact with colleagues, customers and prospects," Scott Miller, director of business development for Skype said in a statement.

Among the standard Skype functions, Skype for Salesforce also integrates with Saleforce.com's computer telephony adapter to enable click-to-call for phone numbers of customers or business -partners listed within Salesforce SFA or Salesforce Service and Support applications. Inbound Skype calls from parties listed in Salesforce will instantly pop-up the user's record making it easier to add notes about the conversation into appropriate record for future references.