Phey leaves for Crush gig

Singapore - GM for Publicis Dialog Singapore, David Phey has joined Crush, taking on the role of group planning director.

In his new role, he will work with Crush Singapore and its regional offices to provide strategic direction on brand development and communications management for clients. He reports directly to Group CEO for TNBT International, Palani Pillai.

"Crush and TNBT is the fastest-growing ASEAN network, with a great team, enormous energy, incisive creative and a huge track record. It's grown from a single Singapore ad agency, just six years ago to what it is now - a fully integrated network covering four SE Asian markets. On top of that, its got the combination of clients, people and passion to go much further," Phey said.

Phey was GM of Publicis Dialog for around eight years and was also holistic strategy planner for Publicis Singapore between 2002 and 2004.