IMG finds Pure Buzz for Luxury Week

PR   MASTERCARD   FASHION

Hong Kong - PR, marketing and events agency Pure Buzz/SMC has been appointed as the PR agency for the MasterCard Luxury Week for a second year.

Luxury Week, sponsored by MasterCard, Taubman Asia, DHL and produced by IMG, some 11 designers including Shanghai Tang, Kate Spade and Tod's on stage for 14 catwalk shows in Four Season Hotel from 24 to 29 August.

The  PR agency will coordinate press for the event and organise a charity show for the closing ceremony.

Pure Buzz/SMC managing director Christine Smith-Mann, said despite uncertainty and a slowdown in the luxury brand market, Hong Kong is still the preferred luxury brand shopping destination.

"The event at its best results in a synergy that can gather different Hong Kong brands together that generates a great reason for consumers around the region to come to Hong Kong shopping. The event certainly pulls them together."

_______________________________________________________________________________________

More quality Lighthouse titles

Managing people? For HR and leadership strategy, Human Resources has it covered.

Want to get on the right side of the procurement department?
Direct them to Procurement Asia.