HPB picks Tribal DDB for digital

• HPB appoints Tribal DDB
• In charge of new media
• Contract lasts a year

Singapore - The Health Promotion Board has appointed Tribal DDB to manage and deliver integrated services for its adult and youth programmes across new media platforms.

The decision comes after a pitch that was called in April this year.  The tenure of the contract is said to be for a year.

This also marks the latest win by Tribal DDB, after a slew of new business like Changi Airport Group, ION Orchard, Marriage Central and Uniqlo in the past few months.

"Health programmes require the right mix of grass root marketing and technology to create a better impact. We are thrilled with the appointment and we will be co-creating new channels of communication with the HPB," Jeff Cheong, head of Tribal DDB, said.

DDB and O&M are creative agencies for HPB's youth and adult divisions respectively while Mindshare is its media agency.

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