MDA ramps up mobile platforms

• MDA launches FutureMobile
• To develop mobile media services and applications
• Consists of industry players

Singapore - The Media Development Authority of Singapore (MDA) is collaborating with key players from the mobile industry on FutureMobile, an initiative to develop on-the-move media services and applications for the global market.

This, the MDA hopes to achieve through industry partners such as SingTel, Nokia, Microsoft, MOZAT, Zingmobile, Qualcomm and Huawei. Towards this goal, MDA is seeking innovative content and application proposals focusing on games, mobile lifestyle, healthcare and the transient market that have the potential to be deployed on the network's platforms.

In addition to forming partner network, the MDA will also be holding matching sessions to link anchor partners with startups to explore collaboration opportunities. The FutureMobile initiative is another support pillar of the newly-launched media blueprint Singapore Media Fusion Plan, and follows the launch of the FutureTV in June 2009.

FutureTV seeks to offer greater interactivity and personalization in the experience of visual media consumption with the aim to go beyond the traditional TV screen.

"We are already a society with one of the highest mobile penetration rates worldwide. Therefore, Singapore companies have an opportunity to extend their media offerings and capabilities to develop on-the-move media services and applications to reach out to a wider audience base," Christopher Chia, chief executive officer of the MDA, said in a statement.

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