Magnum pleasurises with new campaign

• Magnum launches integrated campaign
• Campaign titled ‘World of Pleasure'
• Promotes Golden Hazelnut Magnum ice cream
  

Singapore - Magnum has launched an integrated marketing push with a large experiential component, around the theme of pleasure, to promote the launch of its new Golden Hazelnut ice cream.

As part of the campaign, a teaser event will be held on 31 July, along Orchard Rd MRT, City Hall, Raffles Place and Tanjong Pagar. Central to the activation programme is  Victorian-attired mod squad who invite the public to take part in the specially-developed Pleasure Quotient (PQ) Test online at mymagnum.com.sg.

The 3-day long teaser activity will mark the launch of the new Magnum Pleasure Campaign from Unilever and the launch of the new Golden Hazelnut Magnum ice cream. This year's campaign runs until August across platforms including print, TV, OOH (on buses and the North East MRT line) and digital.

Branding and creative consultant Sinkid is behind the campaign, and also handled PR. Mindshare was in charge of the media placement.

_________________________________________________________________________________________

More quality Lighthouse titles

Managing people? For HR and leadership strategy, Human Resources has it covered.

Want to get on the right side of the procurement department?
Direct them to Procurement Asia