Y&R and Batey lock horns for Audi business

Singapore - Amid much speculation, Marketing can confirm that the shortlist for the Audi Asia Pacific business has further narrowed to just two agencies - Y&R and Batey.

Although a decision was expected to be reached weeks ago, PR Manager for Audi Asia Pacific, Pauline Cheah told Marketing that the pitch process was simply going through some "fine tuning" and that a decision would be made in a "couple of weeks".

"One of the reasons why it's taking a bit longer is because of the alignment with Audi in Germany, who have been involved in the process from the start, and so there have been a few trips for us to Germany and back," she said.

As first reported by Marketing in early March, five agencies had been selected for the shortlist. BBH, Draft FCB and Ogilvy are the three agencies that have now been left out of the running for the business.