YEP says Grey

Singapore - The National Youth Council has awarded Grey Group the publicity and marketing brief for its Youth Expedition Project (YEP) - the initiative is a program allowing youths to participate in overseas projects.

"We want to relaunch the program this year - we want youths to see YEP not as a one-off project overseas, but as a sustained activity with contributions to the Singapore community. There will be new initiatives, expanded opportunities and of course, an exciting ad campaign that engages youths to step up to the challenge and volunteer - so they can make a difference in the lives of others as well as in themselves," Theodore Teo, assistant director of the program from the National Youth Council said.

The new integrated campaign for YEP will launch in the second half of the year, targeting students, working youth, as well as stakeholders such as youth organisations, voluntary welfare groups and grassroots and community associations.