SPH Magazines websites join AsiaOne Network

• Three SPH websites join AsiaOne
• Bring network suite to now 28
• SPH looking to add other titles

Singapore - The AsiaOne Network has expanded its range of online offerings with three SPH Magazines websites - Hardwarezone.com, GameAxis.com and Menshealth.com.sg - joining the advertising network.

The three websites are all owned and managed by SPH Magazines and will now tap into the advertising network and leverage on its core sales and marketing capabilities.

Hardwarezone.com draws 2 million unique visitors to its website, generating 35 million page views each month, while GameAxis is a blog-centric platform for games, popular cultures, interactive reviews and stories. Men's Health Online covers male-related topics varying from health and fitness to relationships and personal grooming.

With these three additional online portals, the AsiaOne Network's suite of websites now extends to 28, including the recently appointed ShareInvestor.com, ST701.com and Rednano.sg.

"Having Hardwarezone.com, GameAxis.com and Men's Health Online as part of The AsiaOne Network adds to the profile of readers that advertisers can target," Raymond Teoh, assistant vice president of the interactive business unit of SPH, said in a statement.

Lim Chuan Jer, general manager of new media ar SPH Magazines, said in a statement: "We are delighted to have our top three online properties to be part of The AsiaOne Network, increasing the genre variety of the network itself. Moving forward, as we launch websites for our titles such as Her World and Home & Decor, we will like them to be part of the network as well, further increasing the genre of readers."

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