Raffles Place Ghost claims Effies Grand Prix

• McCann wins Effies Singapore Grand Prix 
• For Raffles Place ghost campaign
• DDB Worldwide most awarded creative agency
  

Singapore - McCann Erickson's much-celebrated Raffles Place Ghost campaign has won the Grand Prix at the Effies Singapore Awards, which saw DDB take home six awards in total.

Amongst creative agencies, DDB won six awards followed by Ogilvy Singapore which bagged four. Amongst media agencies PHD bagged five and OMD, Mindshare and ZenithOptimedia won three awards each. 

McCann's Raffles Place Ghost viral for GMP has been awarded at shows such as AdFest, Cannes and the Creative Circle Awards.

“To win Singapore’s first ever Effies Grand Prix vindicates my belief that great creativity leads to great brand awareness and sales," Farrokh Madon, McCann Erickson Singapore executive creative director, said.

Asked why there have been few highly successful and affective virals coming out of Singapore, Madon said: “There are no guaranteed viewer figures for viral marketing. For some clients this may not be ideal. However, as demonstrated by the Raffles Place Ghost viral, great creativity in this space can help make a big bang with a small budget.”

On DDB's leading haul of six Effies this year, president and CEO David Tang said: "DDB has been on this incredible run of winning the Effies for six years now and it's always a privilege to strike gold. Congratulations to all the winners this year, and especially for the clients who bought into creative work to get exceptional results. These ones are for them."

Gold Effie awards went to Zuji Travel's "WORLD ON SALE - Fresh Deals Emporium" campaign created by Kinetic and mindshare; Durex's ‘Stretching Durex in New Ways' campaign created by Ogilvy Singapore and ZenithOptimedia; StarHub's "Geeks not Freaks" campaign for Pfingo, created by DDB and ZentihOptimedia.

Campaigns that won silver include Health Promotion Board's (HPB) "Lucky Got Kaki" and "Diabetes" work created by DDB Worldwide, Tribal DDB and PHD; Central Narcotics Bureau "Through Their Eyes" created by JWT Singapore and OMD; Dove's "Reviving a low-involvement category" by Ogilvy Singapore/MindShare; Sony BRAVIA's Domino City" created by Bates141 and Visa's Beijing 2008 Olympic Games Sponsorship by BBDO/Proximity and OMD. The trio's work for Anlene Concentrate also won a silver.

In the bronze category awards went to Sony Ericsson "Free Your Music Monster" by Iris Singapore and ZenithOptimedia; HPB's "Miracle Tonic" by DDB/PHD, and "Actions Speak Louder than Words" by Ogilvy Singapore and PHD; RSAF's "RSAF at 40" by DDB Worldwide, Tribal DDB and PHD; Photolibrary's  "Repeat" by TBWA\Tequila; Nike's "Lunar Plus" campaign by Ogilvy Singapore and MindShare; and StarHub Mobile's "Freedom at Midnight" by DDB, Tribal DDB and Zenith Optimedia.