MTV readies for World Stage PR blitz
Published: Jul 17, 2009
MTV BRANDTHINK WOM PUBLIC RELATIONS FESTIVALS
- MTV Asia appoints agencies for MTV World Stage
- BrandThink and Singapore-based WOM hired to drive publicity
- WOM will be bringing over Singapore media to the event
Malaysia - MTV Asia has appointed Singapore-based Word of Mouth Communications (WOM) and BrandThink Malaysia to drive publicity for MTV World Stage held in Kuala Lumpur.
The music festival will be held at Sunway Lagoon Resort on 15 August 2009 and is being touted as the biggest outdoor concert event in Malaysia. Around 15,000 people are expected attend MTV World Stage which will feature performances from UK band Kasabian, The All-American Rejects, as well as local band Estranged.
Both agencies are responsible for securing editorial coverage in Malaysia and Singapore media. WOM will also be bringing selected media over from Singapore and hosting them in Malaysia.
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