PrimeCredit integrates for loan campaign

GREY   CREATIVE AGENCY   ADVERTISING

Hong Kong – Grey Hong Kong has launched a campaign for the loan service provider PrimeCredit to differentiate the brand from its traditional banking competitors.

As demand for loan services soar and banks clamp down on loan applications, PrimeCredit is hoping to grow its share of the market.

Grey will develop an integrated marketing approach for the brand including print, outdoor, online banners and sponsorship of a concert by local band FAMA, which composed the background music for the TVC.

Matthew Cheng, account director at Grey Hong Kong, said demand for loan service was "in huge demand" thanks to the credit crunch.

He said an integrated campaign would reinforce the client’s position of supporting loan borrowers more efficiently than other banking groups.

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