P1 brings Wiggy 69 to market

P1   NEWSPAPERS   ROADSHOWS  MARKETING   

• P1 launches Wiggy 69 marketing push
  
• Includes print campaign and roadshows
  
• Creative Juice\Sil is the creative agency

Malaysia - Packet One Networks Malaysia (P1) recently launched a marketing push for its new Wiggy 69 plan consisting of advertisements in The Star, Sin Chew Daily, Harian Metro and The Edge as well as roadshows.

The company is planning to run roadshows at all P1 coverage areas until August to explain and sell the new product to consumers.

Wiggy 69 is a WiMAX plan at RM69 monthly which emphasises performance at an attractive price.

"The Wiggy 69 plan is a product driven by consumers," Michael Lai, chief executive officer of P1 said.

"A major segment of the portable broadband market is looking for a simple, affordable plan that works for sending out emails, surfing the web and generally enjoying the world of broadband and Wiggy 69 plan will appeal immensely to this segment," he said.

The creative agency behind the campaign is Creative Juice\Sil.

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