National- Edipresse Asia has launched the inaugural edition of Macau Tatler on 3 May.
The quarterly lifestyle magazine targets members of high society, business leaders and all high profile members of the Macau society.
"Tatler is present in almost every major city in Asia. The recent large scale investments in Macau have made the city a place with incredible significance on a world wide scale. So for Tatler, it's a very natural extension of our brand where we hope to position ourselves as the chronicle of a society coming of age," Barrie C. Goodridge, CEO of Edipresse Asia said.
Macau Tatler has an ad sales based business model. It is distributed to qualified readers from its database, throughout newsstands, 5 star hotels and key commercial areas in Macau. As the magazine expects to see rapid growth prior to an audit application, it will "consider the correct timing for one after the magazine passes this initial period and is firmly established in the market".
The first issue of the magazine features interviews with Pansy Ho, Stanley Ho, Steve Wynn and Sheldon Adelson including coverage of the best parties and most glamorous faces from events and soirees around Macau, top-end travel, fine food and wine and the latest fashion from luxury brands.