RHB easy on the banking but not the eye
Published: Jul 16, 2009
RHB CREATIVE JUICE\SIL KHK MARKETING BANKING
- RHB launches new banking concept
- Marketing campaign launches to support concept
- Developed by Creative Juice\Sil
Malaysia - RHB Bank has launched a campaign to introduce its new banking concept called "Easy by RHB".
The banking service is targeted at the mass-segment and aims to feature a stable of simple, convenient and value products and services. The campaign and the tagline "To Save, Borrow and Invest is Easy" was developed together with Creative Juice\Sil
The new brand also intentionally stays clear from what Creative Juice\Sil considers the corporate colour banking norm of Blues, Greens and Maroons. The first two outlets are in Sri Gombak and Senawang Negeri Sembilan.
The agency is also responsible for creating "Famili Easy" which is a family of mascots to personify the products and services offered by "Easy" - Easy-to transact banking, Easy-Going personality, and Easy-to love brand.
KHK Advertising is the media agency.
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