TSA allies with Havas Sports Entertainment

• TSA and Havas Sports Entertainment partner
• Leverage on sports marketing and sponsorship marketing strengths

Malaysia - Total Sports Asia and Havas Sports Entertainment are partnering to leverage on company strengths in sports marketing and sponsorship marketing.

Total Sports Asia has experience with properties rights management, sales and has relationships with Asian clients while Havas Sports & Entertainment has a history with brands in Europe and Americas.

The newly allied networks will look to share and develop common new clients, increase revenues, and build stronger relationships with regional stakeholders.

"It's a true win-win partnership for all parties involved," Marcus Luer, Group CEO for Total Sports Asia said.

"Asian brands are looking to engage more and more in integrated marketing activities in their home markets and overseas. That's where we all believe the new opportunities exist for the future," he said.