Men's Health gets a makeover

MEN's HEALTH    MEN'S MAGS

Singapore - Men's Health has been refreshed in Singapore with a revamped website, new editorial content and new design.

Beginning from the magazine's July edition, the new content covers investments and the economy as well as a MG Profile section. Online at menshealth.com.sg a MH Runners Club has been created which offers practical advice for runners.

Ryan Reuben, deputy editor on Men's Health, said the response from advertisers has been "very positive".

"Our business partners understand that the "100% useful" format of Men's Health is relevant to the everyday guy, unique in the marketplace, and reaches out to the target audience they seek - the modern, urban guy who cares about living a well-rounded, happy and successful life. Men's Health is an effective tool in their marketing communications strategy," he said.

Reuben said: "Design-wise, the various sections have been colour-coded for easy navigation. Men's Health now also boasts a cleaner, more contemporary look and more impactful photography."

Tonight Men's Health announces the winner of its ‘Are You Men's Health Enough?' competition at an event at Zouk. This is the third year of the competition, which is sponsored by Berocca.

The men's magazine market in Singapore has been quite active in the past 12 months, with the launch of Playboy's VIP magazine and the closures of Maxim and Arena.