The art and science of connecting with consumers
Marketing-interactive.com

Latest Magazine Dot Archive dot Marketing Events dot Events Calendar dot Senior Appointments dot Tip off


NSMan mag gets revamped

By: Rayana Pandey, Singapore
Published: Jul 07, 2009
SPH    PRINT INDUSTRY
  • NSMan revamps
  • Adds new content and design
  • Last revamp was in 2007

Singapore - NSMan magazine, published by SPH Magazines on behalf of the SAFRA National Service Association, has been revamped with a new look and content from its July/August issue.

The bimonthly publication, targeted at men aged between 20 and 35 years old, claims a circulation of 145,000 comprising readers who are mainly SAFRA members, their spouses and family members.

New sections in NSMan include ‘Life+Style' and ‘Fun+Food', which cover dining options, movies and gadgets among others. The publication was last revamped in 2007.

"While still staying focused on this editorial direction, we wanted to refresh and update the magazine so readers' interests are continually engaged. Changes implemented are in response to findings from focus group discussions conducted recently," Joanna Lee-Miller, group editor at SPH Magazines, said.

_________________________________________________________________________________________

More quality Lighthouse titles

Managing people? For HR and leadership strategy, Human Resources has it covered.

Want to get on the right side of the procurement department?
Direct them to Procurement Asia




Companies featured:

  • SPH Magazines