Sunway hotels revamp digital

• Arc rolls out Sunway International Hotels & Resorts work
• Revamp of group's hotel websites
• First pieces of work unveiled since winning account

Malaysia - Arc Worldwide / Leo Burnett have rolled out the first pieces of work for Sunway International Hotels & Resorts since winning the business in January.

The agency last week completed a two-month project to revamp the group's portfolio of hotel websites including for properties outside of Malaysia. The revamped sites also include Sunway's Allson hotel brand and is aimed at making the online portals a better selling tool for Sunway International Hotels & Resorts.

Arc Worldwide's head of digital interactive, Ken Chin said the new websites now have better "call to action" functionality for consumers to "book now."

Arc won the account back in January after a pitch involving as many as five agencies.

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