BBH mixes it up for 501 individuality

Singapore - Levi's has launched a new print campaign titled ‘Know Yourself' for its 501 line, aimed at promoting the individuality of 501 wearers.

The first of the three ads, which were all created by BBH Asia Pacific, features a mixed theme of classical and contemporary, and has cellos and electric guitars surrounding the talent. The second ad contrasts crayons and spray paint in an attempt to show the "innocent inner child and experienced young man present at once within the subject". The final ad mixes Asian and Western imagery with paper lanterns, chandeliers, chop sticks and silverware all evident behind the talent.

"This campaign is about knowing who you are and embracing it for all its depth and complexity.  The ads will resonate emotionally with young men and women who, finally comfortable with the piecework of their personalities, have the confidence to flaunt each component trait," Frances Great, head of account management for BBH Asia-Pacific said in a statement.

The first of the three ads features a mixed theme of classical and contemporary and has cellos and electric guitars surrounding the talent. The second ad contrasts crayons and spray paint in an attempt to show the "innocent inner child and experienced young man present at once within the subject". The final ad mixes Asian and Western imagery with paper lanterns, chandeliers, chop sticks and silverware all evident behind the talent.

The campaign runs in support of Levi's annual 501 Day which recognises the individuality of 501 wearers.