Packet One heading East

PACKET ONE   BROADBAND   PR   LAUNCH

• P1 targets east market
• Also launched direct self-registration 

Malaysia – Packet One Networks Malaysia (P1) expects to provide broadband coverage for 35% of Malaysia’s population by the end of the year, as it plans to expand its coverage to East Malaysia market by 2010.

Michael Lai, chief executive officer of P1 said, “East Malaysia is a key market for P1 with tremendous potential. We’re definitely looking forward to empowering both states with P1 WiMAX.”

Marketing and promotional plans are still under discussion. Currently Swot Communications handles their PR initiatives.

In their continuous effort to expand their coverage, P1 also recently launched P1 Direct, where it allows interested users to do direct self registration via telephone, email or online. 

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