TAG Heuer hands PR to Proximity in China

MARKETING  PROXIMITY LIVE  TAG HEUER      

Shanghai - Swiss sports watchmaker Tag Heuer has picked Proximity Live for PR in Mainland China, with a goal to boost the reputation of the luxury watch brand in the expanding China market.

Effective immediately, Proximity Live will take management on brand activities including various campaigns during summer and the store opening.

“There are a lot of very exciting things happening with our brand right now and we have found a great partner to help us grow our luxury positioning within the China market.”  TAG Heuer China’s marketing manager Bon Pann said.

The account win also strengthens the luxury portfolio for Proximity, which has clients includes Moët Hennessy Diageo Group, Calvin Klein and Tiffany & Co.

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