DiGi launches new Yellow Man TVC
Published: Jul 03, 2009
DIGI NAGA DDB STARCOM ADVERTISING
- DiGi brings back Yellow Man in new TVC
- Naga DDB did creatives
- Starcom did media
Malaysia - DiGi Telecommunication's famous Yellow Man can be seen in its latest marketing drive on free-to-air and cable TV.
The effort is part of a mass market campaign aimed at communicating DiGi equals value. The company said increasing sales figures was not a main priority for the campaign, but was pleased to see the TVC had been uploaded by consumers on social networks such as YouTube, Friendster, and Facebook.
Naga DDB was responsible for creatives while Starcom for media.
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