Kinetic drives away with Mini
Published: Jul 02, 2009
Singapore - Kinetic has defeated Publicis and Tribal DDB in the final round to win the Mini creative pitch.
R3 confirmed Kinetic's appointment when contacted by Marketing.
The review for BMW's Mini was hotly contested, with more than 30 submissions for the business. Kinetic, Publicis and Tribal DDB were shortlisted for the account in May.
BMW called a pitch for its Mini model in April. Kinetic will begin work from July, this year. The Mini account has been held by an agency called U5OK in Bangkok since end of 2005. The review follows the re-launch of Mini in Singapore under a new distributor Trans Eurokars, which also developed 'MINI Habitat' to distribute the car.
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