SingTel launches cross-platform football content

• New football platform from SingTel
• Goes across online, TV and mobile
• Website launches mid-August

Singapore - SingTel has announced the launch of Football Frenzy, a multimedia football experience which will be available to fans across the company's online, mio TV and mobile platforms.

Football Frenzy will kick off with the upcoming UEFA season starting in mid-August and for the first time fans will be able to catch all 146 matches both ‘live' or via ‘replay' on-demand, as well as 149 UEFA Europa League matches. SingTel also currently holds the rights to the Italian Serie A, UEFA Champions League and UEFA Europa League, with all three tournaments to be included in the new offering.

"When we won the exclusive rights to the UEFA Champions League games last year, we said that sports - and football in particular - would be a key driver for content take-up," Edward Ying, chief of SingTel's content & media services group, said.

"The launch of Football Frenzy is a reinforcement of our commitment to become a major player in the market.  We are very pleased to present the best of European football in this new and innovative format."

SingTel will be launching a new website created by OgilvyOne Singapore - singtelfootballfrenzy.com - that features a virtual ‘SingTel Stadium'.  It will be fully launched in early August and allows viewing of all ‘live' and replay matches as well as access to exclusive football content.  

That will include editorials by SingTel's panel of football stars, featuring prominent international players and ex-players.  Visitors are invited to ‘claim a seat' by signing up as a member and after they select their favourite team, the site automatically ‘skins' the page in their team's colours and logo.

Within the stadium are multiple ‘rooms', such as a newsroom where visitors can select the news source they wish to see on their home page, club rooms where fans of Arsenal, Barcelona, Chelsea, Liverpool and Manchester United can find information on the clubs, players and matches, as well as a training room where users can find tips from players and ex-players.

A number of football channels will launch on mio TV in mid-August. A linear channel called Football Frenzy (Channel 61) will allow fans to catch the preview and highlight shows as well as the live matches.  Along with the two simulcast channels (Channel 62 & 63), as many as three live matches will be screened simultaneously. 

Fans can also watch a replay of the matches anytime on-demand on channel 600, with access to all UEFA Champions League and up to 149 UEFA Europa League matches played. Football fans who prefer to get their updates on-the-go can subscribe to Football Frenzy on SingTel's Ideas mobile portal.  This channel is the same linear channel on mio TV.

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