Advertisers get personal expressions on MSN

Global- Microsoft has introduced its latest digital advertising solutions, Personal Expressions for Windows Live Messenger globally including 12 markets in Asia.

Personal Expressions is an enhancement to Theme Packs where the branded elements are made accessible in each of the Messenger drop-down menus featuring eight personal expressions slots and a 32 by 32 thumbnail to provide maximum exposure for advertisers.

Advertisers can choose to run multiple elements within each package letting people customise their Windows Live Messenger experience through on-demand, branded, opt-in advertising content for the more than 50 million Messenger users across Asia.

"Emoticons and winks remain one of the most appealing and interactive aspects of the platform. With Personal Expressions, we are extending this powerful functionality out to advertisers and creating opportunities for companies to engage with their desired audiences," Karen Chia head of multinational sales, Asia, Microsoft Digital Advertising Solutions said.

Other services that Windows Live Messenger includes are half banner expandable ads that can run video ads, text links in conversation windows and sponsored Windows live agents allowing users to engage in a conversation with the personification of a brand.