Cannes: Obama wins again

CANNES 2009    INDIA STORIES

Cannes - US President Barack Obama's presidential campaign has won the Titanium and Integrated Grand Prix at Cannes this year, the first time that the same campaign has won the Grand Prix in both the categories.

The Titanium Lions are awarded to ideas that create a movement, and the Integrated Lions are awarded for great ideas that were made better with different touch points. There were about 8 jury members in each of the categories, besides the jury president, David Droga.

This campaign serves as a case-study on how a successfully integrated campaign can mobilise support, influence a population and change the face of the government, and helped Barack Obama emerge as a presidential candidate and finally become the President of America from a mere senator in three years.

Phil Thomas, chief executive officer of International Advertising Festival Cannes, clarified that the work was entered by David Plouffe, chief campaign manager of Barack Obama.

David Droga, founder and creative chairperson of Droga5 and president of the  Titanium and Integrated Lions juries, describes the campaign as one which had successfully created a brand such as Obama, which was loved the world over.

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