PLUS pushes road safety with A1 Malaysia

CRUSH COMMUNICATIONS   TRAPPERMPG   CSR CAMPAIGN   ADVERTISING

• PLUS Expressways to launch road safety campaign
• Ties with A1 Team Malaysia to drive home message
• Crush and TrapperMPG agencies involved

Malaysia - PLUS Expressways is using racing outfit A1 Team Malaysia to shoot a public service announcement advertisement as part of its continuous effort to educate the public on road safety. 

PLUS is hoping to capitalize on the popularity of the A1 Team Malaysia to drive home the message of road safety.

Creative agency Crush Communications and media agency TrapperMPG is handling the creative and media duties respectively for the campaign. The first round of advertisements screen in the coming months at GCS cinemas in the Klang Valley, Penang and Johor. The ads will appear on national television later in the year.

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