Brand building online as good as TV

DIGITAL   ADVERTISING   YAHOO

Hong Kong - While some companies regard TV commercial as better brand building tool, Yahoo Hong Kong MD Alfred Tsoi said online advertising can be as creative and effective.

Tsoi (pictured right), said during the annual Emotive Brands Awards, that the company has adopted different advertising strategies to attract clients.

"Online advertising is about screen occupation. The bigger the ad occupies the screen, the easier to catch the viewers eye," he said. 

Tsoi added that early approach to online advertising was banner ads, but he said this is no longer the case. 

Yahoo Hong Kong, which celebrates its 10th years this year, recognises companies with good brand values in the Emotive Brand Awards.

It recognised McDonald's, Ocean Park and Octopus for Outstanding Branding During the Economic Downturn. The awards this year is voted by 1.3 million internet users.

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