Sheu completes Euro's China senior team

EURO RSCG   GREY    HR

Beijing - Euro RSCG has nabbed former Grey Beijing managing director Tammy Sheu as group managing director for Beijing and North China.

Based in Beijing, Sheu is responsible for all business in Northern China and reports directly to Joseph Wang, chairman for Euro RSCG North Asia.

"Tammy is a professional of enormous energy, passion and knowledge of consumer insights, brand development, and local business experience," Wang said. 

"I was really keen to move beyond advertising, and Euro is a truly integrated agency with a strong entrepreneurial spirit at its core," Sheu added.

Before Euro RSCG, Sheu was MD for Grey responsible for rebuilding the agency's operation system to improve efficiency and enhancing its strategic and creative offerings.

Prior to that, she was business director and group training leader at Ogilvy Shanghai where she served clients such as GlaxoSmithKline, China Mobile, KFC and Tsingtao beer.

Her appointment completes the new business leadership team in China that followed Edward Su and Dennis Wong's appointments as group MD for Eastern and Southern China and Hong Kong respectively. 

In other agency news Euro RSCG China today announced it has successfully retained Master Kong's iconic "3+2" Biscuit and "Muffin" Cake brands, following a pitch that included Ogilvy and Dentsu. The scope of the business is to cover strategy development, brand management and integrated marketing duties.

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