OCBC media account decided

Singapore - OCBC has appointed Carat Singapore as its media agency for Singapore, replacing incumbent Maxus following a pitch.

"The various participating agencies offered sound strategic insights into how they can contribute to OCBC's growth, which made our task of selecting the right agency a challenging one. In the end, Carat won with their differentiated strategy, which meets our business objectives," Koh Ching Ching, head of group corporate communications for OCBC Bank said.

The news is effective 9 June 2007 and in a statement, OCBC paid tribute to former incumbent Maxus, saying that the agency had "helped us with several creative media buys and we were the first to use MRT train doors to brand our wealth management campaign. We thank Maxus for their support over the past 10 years".

Marketing reported news of the review in early March.