Cannes: Nothing in Direct & PR but Singapore claims one Promo
Published: Oct 08, 2009
Cannes - Singapore has missed out in the Direct and PR Lions awards in Cannes, with Y&R claiming a silver in Promo. In total Singapore has received two shortlists in Media and three in the Cyber categories.
Singapore had two entries up for consideration in Direct but failed to win an award. The sole award in Promo was a silver which went to Y&R Singapore for its ‘Save the Words' campaign for Oxford Fajar.
The PR Grand Prix unsurprisingly went to CumminsNitro Brisbane for the famous ‘Best Job in the World' campaign for Tourism Queensland.
In the Media category Y&R Singapore has two entries in ambient shortlisted, its work for Hasbro and its campaign for Colgate-Palmolive.
In Cyber Kinetic has been shortlisted for Sour Sally, BBDO\Promity for ‘Whale Shark Gamble' and McCann Erickson for ‘Raffles Place Ghost'.
Singapore's best hope for more metal relies on the Press and Outdoor categories where it has 18 and 16 entries shortlisted respectively.