Citrus PR secures Racers' Toolbox

• Racers' Toolbox appoints Citrus PR
• Marks first PR appointment by the client
• Citrus in charge of PR and brand positioning
  

Singapore - Exercise lab Racers' Toolbox has selected Citrus PR to consult with its team on brand positioning and public relations activities.

Racers' Toolbox, which works with clients on weight loss and performance for endurance sports such as triathlon, running, cycling and swimming, will work with Citrus PR across several areas that include positioning, traditional and new media.

 "As we build the Racers' Toolbox brand, effective public relations will be a key part of our marketing activities. With Singapore's vibrant sporting scene going from strength to strength, it's important that we create awareness about our services and our approach, so that those in training or thinking about embarking on a training programme, know about Racers' Toolbox and what we have to offer," Ben Pulham, one of the Founders of Racers' Toolbox said.

Singapore based Citrus PR is part of the Shepard Fox global communications network.

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