GCI Worldwide officially becomes G2PR
Published: Jun 24, 2009
GREY GCI PUBLIC RELATIONS EYE ON ASIA
- GCI Worldwide becomes G2PR
- Part of Grey Global KL's plans to streamline its brands
- Restructured account servicing teams
Malaysia- Grey Group Kuala Lumpur's public relations arm, GCI Worldwide has rebranded to Grey Two PR (G2PR) as part of the agency's goal to streamline its brands in Malaysia.
"This rebranding is strategic as we are now able to offer business partners better ideation and a fully integrated approach to their communications needs," Raymond Siva, general manager of G2PR said.
"We have also restructured the account servicing teams by adding on senior, experienced personnel which has already yielded great results in new business wins such as Wyeth and Harrods," he said.
Siva added the agency is committed towards developing strategic PR ideas using proprietary consumer insights such as the recently released Eye on Asia results to deliver a measurable business impact.
G2PR is a stand-alone agency with its own set of clients but also extends its service offerings to existing clients of the Grey Group, which includes Grey (brand advertising), G2 (activation marketing) and G2Di (digital and interactive).
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