Sony and adidas join forces

• Sony & adidas launch joint promotion
• In-store promotions across SEA
• Running until August

Regional - Sony Singapore has partnered up with adidas in a regional joint promotion to launch Sony's latest wearable music players and adidas' Originals' Def Jam Recordings Collection.

The in-store promotions are in selected stores across Singapore, Malaysia, Thailand, Philippines and Indonesia.

As part of the cross-branding promotions, from now until 28 July Sony is offering customers who purchase a Walkman W series a voucher that entitles them to redeem an adidas USB wristband with a minimum spend of $100 worth of Adidas merchandise at selected Adidas outlets. 

Similarly, customers who purchase a minimum $130 worth of adidas merchandise at selected outlets will receive a Walkman W series discount voucher. The joint promotion runs from now until August.

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