Tue, 14-Oct-2008
Longxi Catch Awards
Published: May 02, 2007
Hong Kong - LongXi has introduced a new category, the LongXi Catch Awards, to recognize the use of new creative media by enterprising agencies.
Longxi's objective of adding this new category is to identify the creative works that have implemented the use of innovative media and to encourage creatives to think out of the box to explore new ideas for advertising on a different and broader spectrum of media.
The categories for the LongXi Catch Awards include online, viral, interactive, direct, integrated and ambience media.
Judging will be held on the first week of July at The Hong Kong Polytechnic University.
LongXi is a Chinese language advertising award to recognise advertising innovation among Chinese experts in the international community.
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