Leo Burnett bags Sports Council brief

LEO BURNETT   GOVERNMENT TENDERS    SPORTS MARKETING   SSC

• Leo Burnett wins SSC account
• Marks first consolidation for the client
• Contract lasts a year
  

Singapore - Leo Burnett has won the creative duties for Singapore Sports Council (SSC), after a pitch that was called in December last year.

This also marks the first time that SSC has consolidated its creative account with one agency for a contract that lasts a year. SSC has worked with multiple agencies on an ad hoc basis until now.

Confirming the news, a SSC spokesperson said Leo Burnett would now be tasked with strategic conceptualization and execution of all the creative campaigns including ongoing ones such as the ‘Let's Play' campaign, until 2010.

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